Social Media Analytics Market worth US$ 7.26 Billion 2020 registering a significant CAGR of 23.30% over the forecast period.

 

Social Media Analytics Market, By Mode of Deployment (On-Premise, and Cloud) By End-User Industry (Banking and Financial Services, IT and Telecommunication, Retail, Healthcare, Government Services, Media and Entertainment, Utilities, Transportation and Logistics, and Other End-User Industries), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2030”.

Key Highlights:

  • In October 2019, Cision acquired Unmetric, a social media management solution provider through its subsidiary Falcon.io. This acquisition would help Cision acquire a new customer base and help existing customers to better manage their social media listening and engagements
  • In January 2019, Talkwalker, announced that a majority stake in the company was acquired by Marlin Equity Partners, a global private equity firm. The acquisition allows the company to leverage Marlin's operational resources and expertise in nurturing technology businesses. It enables Talkwalker to scale its business, as it enters a new phase of development as the provider of analytics to the PR and marketing industry
  • In August 2018, Clarabridge Inc. announced its new role as an official solution provider for WhatsApp Business. Selected brands using CX Social, a dedicated social media management product from Clarabridge, can now extend their customer service by communicating with their consumers via WhatsApp messaging

Analyst View:

Market Growth Drivers

  • Increasing usage of social media
  • High rate of adoption in SMEs

Opportunities and Trends

  • Increase in cloud adoption
  • Technological advancement

Key Market Insights from the report:        

The market report has been segmented on the mode of deployment, end-user industry, and region.

  • By mode of deployment, the cloud deployment model emerged as the leader in the global social media analytics market with a revenue of USD 1.62 billion in 2018. This was because the cloud segment offers benefits, such as cost effectiveness and scalability, which are anticipated to be instrumental in propelling the growth of the overall market
  • By end-user industry, BFSI segment is expected to grow at a higher CAGR of around 26.2% during the forecast period due to the early adoption of social media analytics solutions to leverage consumer generate social media data
  • By region, North America is expected to account highest revenue share, owing to the increasing use of the big data technology, growing amount of data across verticals, and rising investments by companies in real-time analytics

Before purchasing this report, request a sample or make an inquiry by clicking the following link:

https://www.prophecymarketinsights.com/market_insight/Global Social-Media-Analytics-Market-4160

Competitive Landscape:

The prominent player operating in the global Social Media Analytics market includes Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind.

The market provides detailed information regarding industrial base, productivity, strengths, manufacturers, and recent trends which will help companies enlarge the businesses and promote financial growth. Furthermore, the report exhibits dynamic factors including segments, sub-segments, regional marketplaces, competition, dominant key players, and market forecasts. In addition, the market includes recent collaborations, mergers, acquisitions, and partnerships along with regulatory framework across different regions impacting the market trajectory. Recent technological advances and innovations influencing the global market are included into the report.

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